Image via WikipediaMobile marketing has been receiving a great deal of media attention as of late, and it is quite well deserved. Increasing numbers of people use their mobile devices to carry out tasks that would have once been done on computers or via other communication outlets. So what can those involved in the real estate industry do to be a part of the popular trend? Here's a few ideas.
Using a contact base you already have, send messages out regarding a referral promotion. If they bring a friend to an open house whatever real estate promotional event you have, they get a gift card or something. This takes a few minutes to do, and gives you the opportunity to pay for whatever you think the price of a new lead is.
Many home seekers are looking through listings sites to find niche homes. By displaying your listings on mobile friendly websites, you can insure you have a tech-friendly reputation.
When using mobile marketing, it is important to be wary of your recipient's privacy. Your goal is to establish trust and not to spam your lead prospects. There are plenty of well respected mobile marketing companies that work across many different industries. There are also real estate mobile marketing companies that specialize specifically in the real estate industry.